Club Development
Elevating member and guest experiences through thoughtful architecture and timeless design.
Stone Group Architects specializes in club development, private club architecture, clubhouse design and strategic facility planning. We partner with club leadership and ownership groups to create facilities that enhance the member experience, support efficient operations and reflect the unique character of each club. Whether planning a new clubhouse, renovating an existing facility or developing a long-term plan for future improvements, our approach balances thoughtful design, operational insight and a deep understanding of what makes each club unique.
Our Approach
At Stone Group Architects, we believe successful club design and facility planning goes beyond aesthetics. It starts with understanding how members experience a facility, how staff operate within it and how every space supports the club's goals.
Our approach to club architecture and facility planning focuses on member experience, operational efficiency and long-term flexibility. From arrival and circulation to dining, social spaces, amenities and staff areas, every design decision is considered through the lens of how the facility will function today and evolve in the future.
Whether planning a new clubhouse, renovating an existing facility or developing a long-term master plan, we balance thoughtful design with practical operations, fiscal responsibility and the unique history and culture of each club.
Experience That Goes Beyond Design
Great club design starts with understanding how clubs actually operate.
With more than four decades of experience in the club industry, Club Development Director Skip Avery brings a firsthand understanding of club operations, member expectations and the challenges club leaders face every day.
His operational perspective allows our team to look beyond the building itself and consider how strategic facility planning and design can improve the overall member experience, operational efficiency and long-term value of a club.
The best club facilities don't just look good. They work well.
Lawrence "Skip" Avery, CCM, CCE, CMAA Fellow
Director of Club Development
Designing for Return on Experience
A building can be beautiful and still fail. It can photograph well, earn compliments and check every box on a program document. Yet if guests struggle to find the entrance, employees feel disconnected from their workspace or members are not staying as long as they...
How Smart Facility Design Creates New Revenue Opportunities
At Stone Group Architects, we believe that a well-designed facility does more than accommodate today’s needs. It creates opportunities for tomorrow’s growth. Many organizations approach facility improvements as a response to a problem: outdated spaces, limited...
It Isn’t About a Building. It Is About Designing Community.
There are three questions worth asking for every project, every team, every decision. Every building we design is built to serve someone. The question most of us forget to ask is whether that person will ever feel it. Not whether the program was met. Not whether the...
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