What a great Conference, and what an incredible week of Netgiving!!! As we move toward our 100th as an association, and I hit my 40th year as a member of CMAA, it’s hard not to feel the weight and the wonder of that milestone. I joined CMAA in 1987. The fact that we...
Historic
Experience That Goes Beyond Design
Great club design starts with understanding how clubs actually operate.
With more than four decades of experience in the club industry, Club Development Director Skip Avery brings a firsthand understanding of club operations, member expectations and the challenges club leaders face every day.
His operational perspective allows our team to look beyond the building itself and consider how strategic facility planning and design can improve the overall member experience, operational efficiency and long-term value of a club.
The best club facilities don’t just look good. They work well.

Lawrence "Skip" Avery, CCM, CCE, CMAA Fellow
Director of Club Development
5 Questions to Ask in the Design Phase
The design phase establishes the trajectory of a project. Long before ground is broken, the most important decisions are made. Budgets are aligned, timelines and shaped and discussions surrounding long-term performance take place. Yet too often, solutions are made...
Planting Seeds for Success: Making the Most of Your CMAA World Conference Experience
By: Lawrence J “Skip” Avery CCM, CCE, CMAA Fellow, Past President 2012 Director of Club Development Stone Group Architects As I prepare for my return to Anaheim for the 2026 CMAA World Conference and Club Business Expo this February 17-21, I find myself drawn to this...
Start your next project with confidence
Contact our team to discuss your goals, challenges and next steps.
